We have achieved notable success by participating in the Must Have 2026 project, one of the most relevant market programs that recognizes and highlights brands with long-term consumer trust and a stable presence in everyday shopping.
Must Have is a project that showcases products which, over time, prove to be consumers’ first choice thanks to consistent quality, continuous availability on store shelves, and a clear understanding of the needs of the modern consumer.
Our participation in this program is not merely a formality; it represents confirmation that EuroCompany99 products—including all lines of the La GRANA brand as well as PERFECT DAY—consistently meet high market standards that include:
high product quality and reliability,
stable availability and a strong market presence,
modern and relevant communication approaches,
lasting commitment to development and continuous improvement of the offering.
As a manufacturer with many years of experience, we systematically build brands based on high-quality raw materials, controlled production processes, and a clearly defined market strategy. This approach enables our products to be recognizable, reliable, and sustainably present in consumers’ shopping baskets.
The Must Have recognition further confirms the market strength and relevance of our brands, as well as their real impact on consumer habits and purchasing decisions.
EuroCompany99 remains committed to its vision of creating products that set standards, build trust, and, for good reason, become an indispensable choice for consumers.
